HELLO!

Hi! I’m Rosie McDermott, owner and lead designer of Verde Natural Florals. Thank you for your interest in my wedding florals business!

I’ve been in the flower industry since I was a child. I grew up working with flowers right here in Charlottesville (my mom owned a flower shop!), then later worked as a floral designer in studios in Northern Virginia and Colorado. After a 15-year career in higher education fundraising and marketing, the art and beauty of floral design called me back.

The words “Verde” (Spanish for “green”) and “Natural” are in our name for a reason. We are passionate about creating stunning wedding florals while prioritizing sustainability and minimal ecological impact. As an eco-friendly wedding florist based in Charlottesville, we believe that beauty and responsibility can go hand in hand. Our mission is to craft breathtaking floral arrangements that not only enhance your wedding day but also honor the environment.

When I’m not dreaming up wild and beautiful wedding florals, I find my joy and inspiration in gardening and adventuring outdoors in the mountains or on the water with my family. My favorite flower is the dahlia, I am a self-professed neat freak, I love crisp white wine paired with oysters,and I love a good beach read, preferably on a beach. Some of my most beloved places in the world are Hatteras Island, North Carolina; St John, USVI; the mountains of Colorado; and right here – Charlottesville, Virginia.